How to Protect Your Brand Name in Turkey as a Foreign Company
Brand protection in Turkey for foreign companies: how to register your trademark with TURKPATENT, secure your trade name and domains, and enforce...
Author: Lawyer Kaan Karanfiloğlu
· · 12 min read

To register a trademark in Turkey, you file an application with the Turkish Patent and Trademark Office (Turk Patent ve Marka Kurumu, known as TURKPATENT), pay the official fees, and pass an examination and a publication period before the registration certificate is issued. The whole process usually takes around six to ten months when there are no objections, as of the time this article is written. This guide explains, in plain language, exactly how to register a trademark in Turkey, who can apply, what the application must contain, what it costs, and how long it takes.
A trademark is the sign that distinguishes your goods or services from everyone else's: a brand name, a logo, a slogan, a shape, or a combination of these. Protection in Turkey is territorial, which means a mark registered abroad gives you no rights here. If you sell, manufacture, or plan to expand into Turkey, registering locally is what gives you the legal right to stop others from using your brand.
When you register a trademark in Turkey, you obtain an exclusive right to use that sign for the specific goods and services you claim, for ten years, renewable indefinitely. The governing law is the Industrial Property Law No. 6769, which entered into force in 2017 and brought Turkish practice closer to European Union standards. Registration is handled entirely by TURKPATENT, the national authority based in Ankara.
Turkey follows a first-to-file system. The person who files first generally has priority over someone who used the mark earlier but never registered it. There are limited exceptions for well-known marks and genuine prior use, but the practical lesson is simple: filing early protects you. In our practice at Karanfiloglu Law Firm, the most common problem we see with foreign brands is that they enter the Turkish market, build recognition, and only then discover that a third party has already registered their name.
Any natural person or legal entity can register a trademark in Turkey, whether Turkish or foreign. There is no requirement to have a company or a physical presence in the country to own a Turkish trademark. Trademark registration in Turkey for foreigners follows the same examination rules as it does for residents, with one important procedural difference.
Applicants who do not have a residence or a principal place of business in Turkey must be represented by a registered Turkish trademark attorney. This is a legal requirement, not an option. A foreign applicant cannot correspond with TURKPATENT directly and must act through a local representative who is entered on the official register. Turkish nationals and Turkey-based companies may file on their own behalf, although many still use a representative to handle classification and examination correctly.
Foreign owners can reach Turkey in two ways. You can file a national Turkish trademark application directly with TURKPATENT, or you can designate Turkey through the Madrid Protocol if you already hold a base application or registration in your home country. Each route has trade-offs, and the right choice depends on how many countries you are targeting.
The trademark registration in Turkey process moves through a fixed sequence of stages. Knowing the order of the trademark registration in Turkey process helps you plan and avoid the mistakes that cause refusals.
A complete Turkish trademark application needs a defined set of information before TURKPATENT will accept a filing date. Missing items delay the filing date, which can cost you priority in a first-to-file system.
Accuracy at this stage matters more than speed. A Turkish trademark application built on a vague or incorrect class list is the version most likely to draw an objection or leave the brand unprotected where it actually trades.
Turkey uses the international Nice Classification, which sorts goods and services into 45 classes: 34 for goods and 11 for services. You pay per class, so the class list directly drives the cost and the scope of protection. A clothing brand typically files in Class 25, while a software company files in Class 9 and Class 42, and a restaurant in Class 43.
Choosing classes is a strategic decision, not a clerical one. Claim the classes that match what you sell today and what you realistically plan to sell soon. A registration is also vulnerable to cancellation for non-use if the mark is not genuinely used for the registered goods or services within five years, so padding the list with classes you will never use offers no lasting benefit.
A smooth, unopposed application to register a trademark in Turkey usually takes around six to ten months from filing to certificate, as of the time this article is written. The two-month publication window is fixed by law, but examination times and any opposition can extend the schedule. The figures below are typical ranges and not guarantees, because TURKPATENT workloads and procedures change.
An opposition can add several months while both sides exchange arguments. Clients we advise in Istanbul who run a clearance search first tend to face fewer surprises later, because the conflicts that trigger oppositions are spotted before filing rather than after.
The cost to register a trademark in Turkey has two layers: the official TURKPATENT fees and, where used, the trademark attorney's professional fee. Official fees are set by TURKPATENT and revised periodically, usually at the start of each year, so confirm the current schedule before you file. There is a filing fee for the first class, an extra fee for each additional class, and a separate registration fee payable once the mark is allowed.
Because the fee structure is per class, the number of classes is the main driver of the official cost. A single-class word mark is the least expensive filing, while a multi-class portfolio for a larger brand costs more. We do not quote fixed fees in this article, as official amounts change and every brand's class needs differ; a lawyer can give you a current figure once the class list is settled.
If you only need protection in Turkey, a national filing with TURKPATENT is usually the most direct route. If you are protecting the same brand in several countries, the Madrid Protocol lets you file one international application that designates Turkey along with other member states, managed through the World Intellectual Property Organization. Turkey is a Madrid member, so a designation is examined locally by TURKPATENT under the same substantive rules.
A Turkish trademark registration lasts ten years from the filing date and can be renewed for further ten-year terms without limit. Renewal is your responsibility; TURKPATENT does not extend protection automatically, and a lapsed renewal can open the door to others. Once registered, you can act against infringement and counterfeiting through civil courts, customs recordal to stop counterfeit imports, and, in serious cases, criminal complaints under the Industrial Property Law No. 6769.
Registration also strengthens your position in commercial dealings. A registered mark can be licensed, assigned, used as security, and recorded against your company, all of which depend on having a clear title that only registration provides.
To register a trademark in Turkey, run a clearance search, choose the correct Nice classes, file with TURKPATENT, clear examination and the two-month publication period, and collect your certificate, usually within around six to ten months when unopposed. Foreign owners must act through a registered Turkish trademark attorney, and a careful Turkish trademark application built on the right class list is the difference between solid protection and an expensive dispute later. Knowing how to register a trademark in Turkey before you enter the market is far cheaper than recovering a brand someone else has already claimed.
If you would like advice on your own situation, Karanfiloglu Law Firm is a registered law office in Istanbul serving foreigners and Turkish clients across Turkey. You can reach us by phone or WhatsApp at +90 532 659 35 11, by email at karanfiloglu.lawyer@gmail.com, or visit us at Merkez Mah. Hasat Sk. No:12, Şişli, İstanbul. Contact us to discuss your situation.
An unopposed application to register a trademark in Turkey usually takes around six to ten months from filing to certificate, as of the time this article is written. The two-month publication period is fixed, while examination time and any opposition can extend the schedule.
Yes, any foreign individual or company can own a Turkish trademark, with no requirement to live in or have a company in Turkey. Trademark registration in Turkey for foreigners must, however, be handled through a registered Turkish trademark attorney who acts as the applicant's representative before TURKPATENT.
No, you do not need a Turkish company to file a Turkish trademark application. The owner can be a foreign individual or a foreign company; only a local representative is required for applicants without a residence or place of business in Turkey.
The cost depends mainly on the number of Nice classes, because TURKPATENT charges a filing fee for the first class, an extra fee for each additional class, and a separate registration fee. Official fees are revised periodically, so confirm the current amounts before filing.
A national filing protects your mark in Turkey only and needs no prior registration, while the Madrid Protocol lets you designate Turkey alongside other countries from a single international application based on a home registration. Both are examined locally by TURKPATENT.
A Turkish trademark registration lasts ten years from the filing date and can be renewed for further ten-year terms without limit. Renewal is the owner's responsibility, and a mark can be cancelled for non-use if it is not genuinely used within five years.
If a third party files an opposition during the two-month publication window, you respond with arguments and evidence, and TURKPATENT decides whether the mark proceeds. A clearance search before filing greatly reduces the chance of facing an opposition.
Kaan Karanfiloğlu is the founder of Karanfiloglu Law Firm, an Istanbul-based registered law office serving Turkish and international clients across Turkey. He is a lawyer registered with the Istanbul Bar Association (Reg. No. 58270) and the Union of Turkish Bar Associations (No. 133074), and has practised law in Turkey since 2017. He holds an LL.B. from Galatasaray University Faculty of Law (2016) and advises clients in Turkish, English and French; the firm also serves clients in Russian and Chinese through native-speaking advisors at the office.
Disclaimer: This article provides general information about Turkish law and is not legal advice. Laws, regulations, official fees and procedures change over time and every situation is different. For advice on your specific circumstances, please consult a qualified lawyer. No liability is accepted for any loss arising from reliance on the information in this article.
The content on this site is for general information and does not constitute legal advice.
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